Thank you, Akarsh, for your comments. I very much like your analysis of The Dorito Effect, a book I’m not familiar with but which I now feel inspired to seek out. The emphasis on flavour does marry well with my focus on the reward system of the brain. Also interested to see that you wrote an excellent article about race — which also ties in rather nicely with one I wrote about the non existence of race as a biological reality….

https://medium.com/feed-your-brain/how-your-skin-colour-is-linked-to-your-mental-health-c89e3f9e315f